Real Estate Social Media Solutions

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A Church That Turns Wine Into Water?

A Church that drinks alcohol to raise money for water?  


Eastlake Community Church out of Bothell, WA has partnered with Charity:Water, a non-profit that drills fresh water drinking wells in third world countries.  Watch this video to get a better look at the cause. 


More than 80,000 children die a day from preventable disease.  The most common reason children die in developing nations is from dehydration and diarrhea.  Children drink dirty water from puddles, old watering holes infected with disease and decay, and usually have to carry that water miles back to where they drink and become sick.  When the Tsunami hit India, 240,000 people died and the world opened up their hearts to help with relief and aid.  Every 8 days a Tsunami of children die because of dirty water.

Tonight my church is holding a fundraising benefit concert to raise money and support for Charity:Water, a non-profit organization that drills wells and establishes sustainable water sources in third world and developing countries, and I wanted to invite you all to attend this event.  I know I know, you're probably thinking,"But I live in Virginia, Texas, California," or some place far from Seattle.  If you purchase a ticket anyway you will be helping stop this horrific epidemic. 

Eastlake Community Church Raises Money for Charity Water

It's receiving a lot of press, King 5  (See Video Here) is selling tickets on their site, our pastor was interviewed two days ago on TV show, and a radio spot yesterday to promote it, and Redhook Brewery and Matthews Winery are sponsoring the event.

Redhook Logo Matthews Winery


If you would like to donate funds and not buy a ticket, you can also visit Eastlake Community Churches Charity:Water fundraising campaign page and donate any amount.  If you do, leave a AR next to your name so we can represent the cause!  :)

I wanted make sure the ActiveRain Community had the opportunity to donate to this cause, and help stop death by dirty water.  And really make a difference in the world. 

 

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

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2 commentsJoel Kruse • August 06 2010 02:16PM

How to Locate Your YouTube Video URL

 

One of the options when having Handle My Media create content for you is to have us embed a YouTube video into your blog or post.  In order for us to do this, you first need a YouTube account, and have the ability to upload your videos on YouTube.  If you don’t have a YouTube account yet, or would like a training session with us on how to upload and create videos in YouTube, visit our services page and we offer social media setup for sites such as Facebook, Youtube, and Twitter along with 30 minute training sessions via phone.

 

This is what a embedded YouTube video looks like in a blog:

 

In order for Handle My Media to insert a youtube video in your your blog posts, we need the video URL.

 

Locating the Video URL

Here is a screenshot of the youtube video above in YouTube.  This is what all videos that you upload will look like when you are viewing them in YouTube (along with any other videos).

 

Goat Yelling Like a Man YouTube Screen Shot

 

Notice the Share Button at the Bottom of the Video?

 

Notice the share button at the bottom of the screen shot.  Clicking on that button will create a drop down menu where you will see your YouTube URL.

 

YouTube Screen Shot Goat Yelling Like a Man

 

Notice the YouTube URL. That is what you need!

 

You’ll see the chainlink image, and next to it your YouTube URL.  In this video, the URL is: http://www.youtube.com/watch?v=woobL2yAxD4

 

Highlight that link and hit CTRL + C to copy the URL to your clipboard.

Next, go to our order form, and hit CTRL + V to paste the URL into the field.

 

It’s as easy as Locate, Copy, Paste!  Let us take care of the rest!

This is one of many tutorials I’ll be providing on how to use our site, and I will be creating video tutorials for you in the future, so you can see in real time how easy it is.  If you have any other questions about Video, Photos, or if you have a special request please contact me and I’ll be happy to talk with you about your needs.

 

Joel Kruse

Founder/CEO

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Real Estate Social Media Solutions

handlemymedia@gmail.com

206.661.8985

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3 commentsJoel Kruse • August 04 2010 02:12PM

Forever is composed of nows.

 

Via Jonathan Washburn (ActiveRain Corp):

"I don't feel comfortable about committing to ActiveRain, or any other platform that I don't own. What if ActiveRain gets bought by Google or they change the price or terms?"

First off, thank you Harj Gill for bringing up this issue and addressing it in your own blog post today. I'd like to echo your statements, and add some of my own.

"With the past, I have nothing to do; nor with the future. I live now." ~Ralph Waldo Emerson

We are in the midst of the worst housing recessions in history. The actual job of selling real estate in today's market is extremely difficult. When I sold real estate in the late 90's and early part of this decade I viewed my job as 90% marketing to get the clients, and 10% actually representing my clients. Listings sold themselves, oftentimes just hours after they were put on the market. Buyer clients were in such a frenzy they nearly always bought on the first tour, and getting a deal closed was always a cinch. No money? No credit? No job? No problem! Now it seems that with the complications brought by REO's and short sales, the real work starts after the buyer finds the home they want. 

However, there are silver linings. One of which is the marketing revolution that blogging has brought to the industry. This is a unique time; a gold rush of sorts. A motivated real estate professional can sign up for ActiveRain at noon, write their first blog post by 1pm, and have a top ranked article on Google by 1:15pm. The reach, authority, and power afforded by this medium is immense, and yet, the percentage of RainMakers taking advantage of this opportunity is very small when compared to the number of professionals in the industry.

We know the site works; I'm constantly hearing success stories that blow my mind. ActiveRain has changed lives, and saved careers. 

Yet, we don't know what the future may bring. Today, ActiveRain is Google's golden child, but who knows what will happen tomorrow. Today, ActiveRain costs $39 per month for RainMaker access. Might we change our mind and start charging $199 for the same service tomorrow? Does it matter? 

"If you worry about what might be, and wonder what might have been, you will ignore what is." 

In a few years everything will change in this business, just like everything is different today than it was three years ago. Today ActiveRain represents a golden arrow for you business. Use it up. Squeeze every last drop of success from it that you can. 

I never think of the future. It comes soon enough." ~Albert Einstein

Joel KruseJoel Kruse

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ActiveRain Corp.

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2 commentsJoel Kruse • July 14 2010 03:37PM

It's A Bird! It's A Plane! No It's The New Mac Mini!

The New Mac Mini

Old Mac Mini

Many of you have probably seen the old mac mini.  It's a 6"x6"x2" computer that sports a 2.26 ghz Intel Core 2 Duo processor, and ran on 13w of power.  For under $599.  That was the old Mac Mini.  You may have recognized in on the desks of your fellow professionals, in design marketing offices, and currently run the majority of ActiveRain's Computer force.  

True Story

My mom currently has a PC that is 4 years old and is slower than dirt.  She has several programs that are PC only, so I explained that Mac has a program called Boot Camp that will allow you to run Windows XP or Vista, and run all of her PC programs for her business.  I have encouraged her to purchase a Mac because of their history of reliability, ease of maintenance, and value.  So we went to Best Buy to shop for a new computer (I of course was encouraging her to buy a Mac) and we came across the old Mac Mini.  The Best Buy sales rep said that we can't get a copy of a Mac Mini because their stock has depleted.  You can't find it anywhere.  He then said Apple only does this when it's about to unveil a new version of a product.  Apparently Apple has gotten so good at keeping things hush hush that even their own sales reps in major electronics stores across the country were in the dark on the release date of the new mini.  I come into work this morning to see my co-worker looking on a blog site at what appears to be a Mac Mini.  STOP THE PRESSES! 

APPARENTLY...

New Mac Mini Front ImageToday, June 15th 2010 Apple released the new and vastly improved Mac Mini!  Available for ordering TODAY is this new powerhouse computer, that starts at only $699.  I believe the main reason the majority of the U.S. public has not switched to a Apple computer is because of the price.  The Mac Mini is their answer to such a need, being incredibly energy efficient, and being affordable, this tiny little Tsunami in a box is exactly what a new college student, or business owner needs to power their career.   

In addition to all the specs below, the thing that impresses me most is Apple's ability to run this tiny monster on 10w of power.  If you are looking for a powerful computer solution that reduces carbon footprint, this is it. 

The Operating System Myth: My MLS Software won't run on Mac!

Mac has a program called Boot Camp, which allows you to install and run Windows on your new Mac OSX Snow Leopard.  All of those PC programs you've spent $1,000's of dollars on, can easily be installed and run on your new Mac, with the Boot Camp program.  The excuse to NOT own a Mac is over people.  

 

The Specs:

"Yah yah, it's all well and good, but what's this little stick of dynamite sporting under the hood?"  Some of the major improvements over the old mac mini are the memory capacity, size change, and built in power supply.  The new mini can support up to 8GB or DDR3 ram, running on a 2.66 Intel Core 2 Duo processor.  The graphics have received a shot of adrenaline with the NVIDIA GeForce 320M, which uses 256MB of DDR3 ram shared on the system.  Because of this massive graphics upgrade, you can run virtually any HDTV through it's new HDMI out, and the mini DisplayPort and run graphics with resolution up to 2560 x 1600, larger than most monitor resolutions.  You can also run the displays in dual mode, so you can have multiple displays running at the same time, with perfectly crisp clear images and no lag.  

For those of you that don't speak Geek, what all that means is that it is fast, VERY FAST, has a incredible picture, And is easy to maintain, and will not slow down over time.

Size:

  • Mac Mini DimensionsThe size of the new Mac Mini is smaller than its predecessor, only 1.4" H x 7.7"W x 7.7"W and only weighs 3.0 pounds.

 

 

 

 

 

 

Processor and Memory:

 

 

  • 2.4 Ghz or 2.66 Ghz Intel Core 2 Duo Processor
  • 3MB on-chip shared L2 cache
  • 1066MHz frontside bus
  • 2GB (two 1GB SO-DIMM's) of 1066MHz DDR3 SDRAM; Supports up to 8GB
Graphics and Video Support:

  • NVIDIA GeForce 320M graphics processor with 256MB of DDR3 SDRAM shared with main memory.
  • Mini DisplayPort with support for up to 2560-by-1600 resolution
  • HDMI port with support for up to 1920-by-1200 resolution
  • DVI output using HDMI to DVI adapter (included)
  • VGA output using Mini DisplayPort to VGA Adapter (sold seperately)
  • Support for extended desktop and video mirroring across both ports
Communications

  • AirPort Extreme 802.11n Wi-Fi wireless networking5; IEEE 802.11a/b/g compatible
  • Bluetooth 2.1 + EDR (Enhanced Data Rate) wireless technology
  • 10/100/1000BASE-T Ethernet (RJ-45) interface with support for jumbo frames

 

 

Peripheral Connections:

 

 

  • Mac Mini PeripheralsOne FireWire 800 port (up to 800 Mbps)
  • Four USB 2.0 ports (up to 480 Mbps)
  • SD card slot

 

 

 

I frankly can't find any excuse not to go out and buy this little machine.  With it's vastly improved memory options, faster Processor, smaller sleeker design, energy efficiency, and Apple software for running PC programs, all for around $699, I can't find any reason for me not to own such an amazing machine.  Apple truly steps it up in every way with every product release.  Who knows, maybe someday we'll all be using something created by Apple.  I know I will!

 

 

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

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5 commentsJoel Kruse • June 15 2010 01:24PM

5 Steps to Social Media Success

 

Web 2.0 and Social MediaCheck this blog on Social Media Tips!  If you are looking for good pointers to follow on how to optimize your social media, these are great ones to follow.  If you are looking to market yourself online and want to get the most visibility that will actually generate a return on your time and money, then following these Social Media Tips will get you the best results.  

There are a lot of ways you can optimize your real estate web presence, and to ignore social media because we don't know how is not a valid option!  Your future 25-35 year old first time home buyers are going to be tech savvy and social media driven.  Are you?

Visit my blog for more tips and advice at www.activejoel.com

 

 

Via Vanessa Rosenblum (ProREA Staffing):

By, Hillary Vickers

Social Media is changing the way we communicate with our clients and build relationships with prospects.  Used correctly it can be a powerful tool in growing your real estate business. 

Using these new tools effectively can sometimes be a challenge.  Here are five steps you can take to make the most of your social networking efforts.

1. Integrate and optimize your core Social Media tools

Your first step to Social Media Success is to decide which programs you are going to work with and then use them to their full potential.  For most agents the foundation of their Social Media toolbox should include: LinkedIn, ActiveRain, FaceBook & Twitter.  Make sure that you completely fill out your profile on each site. 

These tools work together in different ways.  For example, if you post something to your ActiveRain blog it will post to your personal blog and send a Tweet on Twitter.  Your Tweets can be automatically sent to FaceBook, and so on.  Link your Social Media sites together and to your phone so that you do not have to duplicate your efforts.

2. Define your brand and demonstrate it clearly online

Who are you and what is your value proposition?  If you have developed a logo for your business or created a website in the past you have probably already been confronted with this question.  It is not always easy to answer but it is absolutely necessary that you do.  Just like in traditional marketing the unique talents, skills and interests that define you also attract certain people to you.  Your online personality should be an extension of your real life personality and not an "alter-ego".

Your personal brand will shine through in the pictures you choose to post the look and feel of your Blog and Twitter homepage and the comments and content you post.  Define your brand based on the type of people you want to attract to your business.

3. Be Interested and Interesting

Networking online can be a lot like mingling at a cocktail party.  You can jump from conversation to conversation, connecting with people, learning something new and then moving on.  Just like in real life you don't walk up to a group and start talking right away.  Take a moment to assess the group, learn what they are talking about and then add value to the conversation when the opportunity arises.  If you are not sure how to participate in the conversation ask questions (be interested) then when you are ready to contribute make sure that your comments add to the conversation in a meaningful way (be interesting).

4. Spend as much time building relationships as you do building your network

Social Media shouldn't be thought of as a popularity contest measured by how many FaceBook friends you have.  The size of your next work matters but it is quality of your contacts that matter more.  You should always "Friend" new contacts soon after you meet them and you should continually look for ways to increase your network.  However, you should also spend equal or more time commenting on other people's posts, reconnecting with friends, and providing value to the friends you already have.

5. Participate daily

If you really want to use Social Media as a tool for generating business you must participate on a regular basis.  FaceBook and Twitter's ongoing conversations push your posts off of the first page fairly quickly and if you don't post regularly you will rarely be seen by many of your friends.

Follow these five steps and you will be on the path to Social Media Success!

Hillary Vickers is ProREA Staffing's Social Media Specialist.  She helps agents set up their Social Media accounts, works with them to develop their online brand image, and assists with the ongoing management of their Social Networking efforts.

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

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3 commentsJoel Kruse • June 08 2010 06:50PM

5 Steps to Being Successful on ActiveRain!

Follow these 5 steps to get a jumpstart on ActiveRain as a Newbie, or as a member who is looking to take their blogging to the next level. 


Step #1:  Watch my Welcome Video!

 

Upgrade Your ActiveRain Profile for $1

 

 

Step #2:  Take ActiveRain Blog Training

 

Newbie Resources

 ActiveRain Guide

 

 

One of the things you will want to do is learn how to blog on ActiveRain and rank at the top of a Google or yahoo search in front of consumers.

 

Below is a outline of our blog and RainMaker training program, along with a promo we are currently offering for recently active members who aren't public on the network yet:


ActiveRain blog training teaches you to:


  • How to title your blog
  • What to write about
  • How to write to get the best Google ranking
  • Blogging SEO (Search Engine Optimization)
  • How to have good keyword density
  • How to increase your business with blogging on ActiveRain
  • How to write good content that will produce leads

 

How we train:

 

We do live webinar classes twice a week on Tuesdays from 10-11am PST and Thursdays from 11-12pm PST.  These are our blogging 101 classes that cover the above topics.  It is the same content both days, so if you are busy and can't make it Tuesday, you can hop in on Thursday.  The training course is created for a busy Real Estate Professional.   You get One on One Help from ActiveRain Member Services, and a pre-recorded webinar of the blogging 101 so you can get started right away.

 

In addition to the initial training, you also have access to:

 

  • Blog Review Webinar Class on Mondays
  • Pre-Recorded Webinar of Blogging 101 so you can start right away.

 

ActiveRain University webinar classes, which cover topics such as:

 

  • Facebook for Real Estate
  • Twitter for Real Estate
  • Social Media Marketing for Real Estate
  • ActiveRain Q & A sessions
  • Sponsors such as Market Leader and RealBird giving free training on their products
  • And Much More....

 

What is included in being a Rainmaker:

 

  • Public visibility on ActiveRain
  • Top page Google potential
  • Outside Blog with its own domain name and URL  (i.e. www.joelsellsrealestate.com
  • Posting in www.localism.com very popular in search engines
  • Blog Training


Become a RainmakerStep #3:  Upgrade Your Profile For a $1 to Public Visibility (RainMaker) so You Can Reach the 1st Page of Google with Your Blogging.



1.  Log into your profile

2. visit  www.arpromo.com/training1

3. fill out the billing information for the $1 month and click upgrade



If you would like some examples of Rainmakers Blogs on the 1st Page of Google click on these links:






 

Step #4: Read, Print off, and Follow these Tips for Writing Your Blog:  Click Here




Step #5:  Call or Email Me With Any Questions M-F from 8-5 PST


Joel Kruse - Rainmaker Trainer


My Direct Line: 206.470.2903


Email: joel@activerain.com



http://activerain.com/joelkruse


 

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

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4 commentsJoel Kruse • June 08 2010 06:27PM

Your ActiveRain Success Guide and Training!

ActiveRain LogoActiveRain Training and Help is just a few clicks away.  Have you ever wondered why so many people use ActiveRain?  Read through this intro and take advantage of being public and our blog training which is world class.  

 

Thanks for choosing to further your career with Blogging on ActiveRain!


My name is Joel and I am going to be your contact here at ActiveRain.  I'll be here for you while you take our Rainmaker blog training and become a blogging pro!  This is going to be a fun learning experience where you will maximize your time spent on ActiveRain and social media and see how easy it is to market yourself through blogging.  

 

Read, Print off, and Follow these Tips for Writing Your Blog:  Click Here

 

Social Media OptimizationExpectations for Success:


For you to start seeing measurable success with your blogging (i.e. Ranking on the 1st page of Google, receiving phone calls, emails, listings, closings) you will need to expect to write at least 3 blogs a week.  Read this blog to get ideas on what to write about.

 

Follow these and you will maximize your potential for business:

 

 

  • Blog AT LEAST 3 times a week (without blogs, how are people going to find you?)
  • Attend the SEO blog training class
  • Follow Our Training when writing your blog
  • Post at least 5 comments a day (stimulate conversation to create referrals!)
  • Re-blog once a day

 

You Can Contact Me anytime M-F from 8-5 PST.


Joel Kruse - Rainmaker Trainer

 

My Direct Line: 206.470.2903

 

Email: joel@activerain.com


ActiveRain TrainingLinks to ActiveRain Offered Blog Training


Blog Training Calendar:  Click Here

 

ActiveRain University Calendar: Click Here

 

Pre-Recorded Webinar for Download: Click Here


Follow the training when writing your content to get the most success!  Read blogs posted on www.activejoel.com for more tutorials and help on maximizing your blogging. 

 

IMPORTANT: IF YOU ARE NOT A RAINMAKER ON ACTIVERAIN, YOU ARE NOT PUBLICLY VISIBLE AND YOUR BLOGS WON'T RANK IN GOOGLE OR YAHOO.  TO TRY OUT BEING A RAINMAKER WITHOUT CONTRACT FOR 30 DAYS FOR A $1, LOG INTO YOUR PROFILE THEN CLICK HERE.   IF YOU ARE NOT A RAINMAKER, YOU WON'T BE FOUND BY CONSUMERS LOOKING FOR YOUR BLOGS.


How to Upgrade to Rainmaker:


 

1.  Log into your profile


2. visit  www.arpromo.com/training1


3. fill out the billing information for the $1 month and click upgrade

 

 

Thanks for being on ActiveRain, and get ready to start singing in the rain!

 

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

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4 commentsJoel Kruse • June 08 2010 01:23PM

A Wordpress Plugin To Import Your ActiveRain Posts

 

The Blog Tool you all have been waiting for is here!  For those of you who have wanted to be able to import your blogs on AR to Wordpress, the wait is over.  Read up!

 

Via Jeff Turner (Real Estate Shows):

A few weeks ago, ActiveRain released a new feature that allowed members to export an archive of their individual blog posts. In the announcement, Brad said, "It's open nature will allow for the development of third-party import tools."

So, I sent the link to my partner, Steve Zehngut, and we put "create a Wordpress Plugin to import ActiveRain posts" on our to do list. Today we tested it and are ready to release it into the wild. You should be aware that the ActiveRain export does not include categories, tags or comments. So, our plugin imports the posts and gives them a category of "Active Rain" in your Wordpress blog. This will make them easy to find. If you're importing your posts into an existing blog, I would import them as draft. The video below will illustrate.

Visit this page to download the Wordpress Plugin to Import ActiveRain Blog Posts.

Let us know if you have any problems with it.

 

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

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1 commentJoel Kruse • May 28 2010 01:50PM

Using Twitter For Your Business: Getting Followers

 

This is an amazing blog about how to use Twitter to increase your business.  A great read!  

 

Via Cinda Rose - The West Valley Home Team (The West Valley Home Team at Welcome Home Realty):

Twitter is a lot like Active Rain and other blogging communities in the fact that it becomes more beneficial and useful to you when you give value to others through your posts. One great way to get started on Twitter and to establish a strong following is to put some value into your tweets, just like you do your blogs. And just like with blogging, people will start to follow you IF you provide them with something meaningful and insightful on a topic that interests them.

As with blogging, tweeting is an investment and it may take awhile for followers to trickle in. As you continue to provide useful tweets, you can also use the various tools out there to find people that you know, people that you are interested in knowing, users with similar interests, or businesses and organizations that you would like to follow.  Once you find people with like interests, check out their tweets and decide if you want to follow them.

14 Tools For Finding People on Twitter:

  1. Twitter People Search: First find out if anyone you know is on Twitter. Twitter People Search is a good place to start your search for friends. After you have signed into Twitter, simply click on “Find People” at the top of the page. From there you have four choices; you can “Browse Suggestions” of people to follow by your category of interest, “Find Friends” from your email address book who are Twitter users, “Invite By Email” anyone that you cannot find on Twitter, or “Find On Twitter” anyone you know by simply typing in their name. This also works for finding organizations and companies.

  2. Monitter:  “A Twitter Monitor” or a real-time tracking tool for finding new people to follow. You can type three keywords into separate search boxes and watch the relevant tweets stream in on one page.  You can narrow it down to tweets within a certain distance of a zip code as well.  I like the simple easy to read format.twitter bird

  3. Tweepz:  Another Twitter search engine to find people based on a certain search word. Search results are in an easy-to-read format.
  4. TweepSearch:
    Type in a name or keyword to find Twitter users.
  5. TwitteRel:
    Find Twitter users with the same interests.  Easy to use, simply type in a keyword and find twitters who “tweeped” about this keyword.  You can also follow twitters while in twitteRel.
  6. Twubble:
    Easy to use and useful Twitter extension that helps you find more friends from the followers that you have.  “It searches your friend graph and picks out people who you may like to follow.”
  7. Twellow:twitter bird 2
    “The Twitter Yellow Pages.”  Search for someone on Twitter or browse through tweet categories. Super easy to use! Check out Twellowhood where you can narrow down to cities. I did my hometown of Litchfield Park, Arizona and got 75 matches.  Now I’m going to go through and see if any have similar interests or interesting tweets and possibly follow them.
  8. Just Tweet It:
    “find other Twitter users just like you!”  A directory for Twitter users. Makes it easier for tweeters to find other tweeters with similar interests.
  9. Twitscoop:
    Input a twitter username or keyword in the Twitscoop search box and track a conversation, topic or conference.  You can send tweets, receive tweets and find new friends on Twitscoop.
  10. Nearby Tweets:
    Helps you find out who is tweeting close to your location.
  11. twitSeeker:
    An alternative search engine for finding Twitter users and browsing the results in one interface.twitter bird 3
  12. TwitDir:
    “A Twitter Directory” that also allows you to see the Top 100 followed, Top 100 Updaters, Topp 100 followers and more…
  13. Twitter Troll:
    Use Twitter Troll to quickly search for Twitter posts about a certain topic and find new friends, all in real-time.
  14. Geofollow:  The original Geo location based Twitter Directory.  Twitter users are listed by location, tags and interests.
If you have a favorite and effective way of finding twitters, please feel free to add it in the comment section, I'd love to hear your ideas! 

Happy Tweeting :)

Cinda Rose
REALTOR ®, SFR, CSSN 
The West Valley Home Team 
at Welcome Home Realty
Phone:  623-252-9350
    Fax:  623-505-9435
cinda.rose@thewestvalleyhometeam.com
www.TheWestValleyHomeTeam.com
    

Joel KruseJoel Kruse

Member Services

ActiveRain Corp.

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0 commentsJoel Kruse • April 21 2010 04:21PM

Increasing FICO Credit Scores to Purchase a Home

 

Making sure you maintain a healthy FICO score can make or break your financing on that next home loan, or business venture.  Social Media is a great way to share Real Estate information and help those who are looking for good information.  

This blog is a perfect example of how you can write god information, that will help sellers and buyers achieve their dreams of owning a home of their own.  Through your blogging and social media presence you can help consumers!

If you would like Real Estate Social Media Help Handle My Media is here to help you with your real estate social media needs.

 

Via Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty):

Original Source: Massachusetts Real Estate Blog

                                                                                                                                                            Increase a FICO score

Credit scores are one of the largest factors that lenders use in evaluating whether or not to lend money to a borrower. Credit scores are designed to measure the risk of someone defaulting by taking into account various factors in a person’s financial history.

If you are considering purchasing a home one of the things you want to be sure of is the accuracy of your credit report.  The economic down turn of the last five years has vastly changed the mortgage landscape all across the country.

If you ask any mortgage broker they will tell you that things have changed in the mortgage industry on a monthly basis. Given the increase in foreclosures and short sales lenders have increased their standards when evaluating the potential for default of every borrower.

One of the tools that lenders use to evaluate the borrower to repay a loan is what’s know as their FICO score. The FICO score was developed by the Fair Issac Corporation. The company was founded in 1956 and their scoring programs are often used to assist lenders in managing credit accounts, detecting credit fraud and automating lending decisions. The FICO score is a standardized approach that helps lenders deliver decisions on loans in an efficient manner.

FICO scores can range from 300 to 850 with 850 being the maximum possible score. According to the FICO scoring system there are five factors that determine a borrowers score:

  • 35% — A borrowers payment history carries the most weight – Late payments on bills including  a mortgage, credit card or automobile loan, can cause a consumer’s FICO score to go down. Paying your bills according to the contract you signed will over time help improve a consumer’s FICO score.
  • 30% — The borrowers credit utilization – The ratio of current outstanding debts such as credit card balances to the total available revolving credit ( your credit limit). You can improve your FICO score by paying off  debts and lowering your utilization ratio. The closing of existing revolving accounts will typically adversely affect this ratio and therefore have a negative impact on your FICO score.
  • 15% — The length of credit history – As your credit history gets longer, assuming you pay your bills on time, it can have a positive impact on your FICO score.
  • 10% — The types of credit used (installment, revolving, or consumer finance) – There is some credit given to having a history of managing different types of credit.
  • 10% — A recent search for credit or amount of credit obtained recently-  If you have multiple credit inquiries as a consumer seeking to open new credit, such as credit cards, retail store accounts, or personal loans, it can hurt an your score. Applying for lots of new credit in a short period of time is also viewed as risky and can cause a drop in an individual’s score. What should be noted however is that if you are shopping for a mortgage or auto loan over a short period of time you should not experience a decrease in your scores as a result of these types of inquiries. So if you are buying a home and apply to multiple lenders and they all do their credit checks you are not supposed to be penalized.

FICO scores do not take into account a borrowers salary, employment history, where they work, rental agreements, child support or other such obligations or interest rates on any current loans.

Generally speaking a credit score that is over 720 is often considered an excellent credit score.  A score of 680 – 719 is considered good. A score that falls between the range of 620-679 will usually make the lender scrutinize the file further. Having a score that falls between 585-619 will typically disqualify you from getting the best rates. A score below 584 will make many lenders question whether or not they want to do business with you.

There are actually three companies that report credit scores to lenders. They are Equifax, Experion and Transunion. The scoring of these agencies can often vary quite a bit. Each of the bureaus collects different information on the borrowers which can change the final score. Given how the credit scores can differ from the various agencies if you are falling on the edge of one of the credit ranges it may be prudent to apply to more than one lender. For example if you had a score of 675 at one agency it is quite possible you could be 700 somewhere else which could give you a better rate!

It should be noted that the credit scoring model was slightly altered in 2009 and could effect your score either up or down by 20 points.

In the new model credit problems and issues are ranked according to number and magnitude more specifically than before. The new FICO scoring system also focuses less on how many accounts a borrower has and more on the amount of balances carried.

The statistical models that are used for generating credit scores are subject to federal regulation. The Federal Reserve Board’s Regulation B (implementing the Equal Credit Opportunity Act), expressly prohibits a credit-scoring model considering “prohibited biases” such as race,  national origin, sex, religion and marital status. The law also states that credit-scoring models must be empirical and statistically sound. In addition, if a borrower is denied a loan based on credit, the lender must state to the specific reasons for the denial. A statement that the person did not score high enough is not acceptable. Thee reasons for denial must be specific. For example  there were too many late payments of 60 days or longer.

                                                                                                                                                        Improve a credit score

So how does one go about improving a FICO credit score to purchase a home and get the best rates that lenders offer? The answers are actually pretty simple! 

  • Pay all of your bills on time every month.
  • Pay off all of your existing debt.
  • Unused credit cards should not be closed. This can sometimes lower your credit score.
  • Do not open a bunch of new credit card accounts in a short period of time.

A few years ago it was not uncommon to hear of mortgage brokers or credit repair companies doing what was known as “doctoring” a persons credit.

A major portion of the FICO score is set by the ratio of credit used to credit limit.  What was happening was they would increase the score by simply increasing your credit limit. Some of the credit-repair agencies, for a fee, would report to the credit bureaus that they have opened an account with a high credit limit. The customer could not actually use this account but it would improve the customer’s FICO score due to lowering the balance-to-credit-limit ratio. This is no longer allowed!

When you are starting your home search and getting your pre-approval from a lender one of the other things you should do is get a copy of your credit report from each of the three report bureaus. As a consumer you are allowed to get one free credit report each year from Equifax, Experion and TransUnion.

With this knowledge is hand you should be well armed to position yourself for the best mortgage rate possible!

If you enjoyed this article please drop by my Wordpress Massachusetts Real Estate Blog to see other helpful Real Estate articles and news.

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About the Author: The above Real Estate information on increasing FICO credit scores to purchase a home was provided by BillRE/MAX Executive Realty Metrowest Massachusetts Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356.

Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise!

For Metrowest Massachusetts Real Estate and homes see Massachusetts Real Estate. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.

I service the following towns in and around Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Northboro, Shrewsbury, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Framingham and Douglas MA.

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1 commentJoel Kruse • April 05 2010 01:10PM